AJISHA JAMES

General Information:

Designation : Assistant Professor

Mobile : 8606159850

Email : [email protected]

Address : Pallipurath House, S.H. Mount P.O., Kottayam

Department : Commerce

Area of Specialization : Marketing

ACADEMIC QUALIFICATION

  • M.Com- Loyola College, Chennai (Madras University) – 2018
  • B.Com (Finance and Taxation) – Baselius College, Kottayam (Mahatma Gandhi University) – 2016.

TEACHING EXPERIENCE

Teaching Experience : 1 years

TEACHING METHODOLOGY

Participative learning approach using hybrid mode is followed to learn, re learn and unlearn.

RESEARCH PUBLICATIONS : PAPER/ CHAPTER

Sl. No. Year Publication Title Name of Journal National/International Vol & Issue Page No(s)
1 2019 Impact of Celebrity Endorsement On The Suggestive Value Of FMCGs: A Study With Reference To Kottayam District. Journal of Emerging Technologies and Innovative Research International Volume:6 Issue:3 413-422
2 2019 Troll marketing: Understanding the Perception of Millennials International Journal of Research and Analytical Reviews International Volume:6 Issue:1 1253-1261

Details of Workshops/ Conferences/Seminars/Symposiums Attended/ Paper Presentations/ Talks Given

Sl. No Title of Seminar/Conference Title of Paper Presentation/ Participation Agency/ Venue Date National/ International
1 International Conference on Post Pandemic Business and Institutional Implications: An Exploration by Corporates and Academics Marketing The Moment Through Social Media: A Strategy For COVID 19 Pandemic Presentation FISAT Business School, Angamaly 27-28 July, 2020 International
2 Strategies for Scalability and Sustainability of Business Ventures Troll marketing: Understanding the Perception of Millennials Presentation Baselius College, Kottayam 14-15 Feb, 2019 National
3 Qualitative Data Analysis (Text Mining and Sentiment Analysis) using the R software environment Participation Kerala Academy of Social Sciences, Trivandrum 9-13 January, 2022 International
4 Virtual Workshop on Academic Research Writing Participation Adi Shankara Buiness School, Kalady 7 May, 2022 International
5 Virtual Workshop on Statistics with R Participation Koach Scholar, New Delhi 8-14 May, 2021 International
6 Research Methodology: Foundations of System Modelling and Data Analysis Participation Department of Statistics, Cochin University of Science and Technology 18 Feb, 2020 National
7 International Webinar on Business after COVID Participation Department of Commerce, BCM College, Kottayam 20 May, 2020 International
8 International Webinar Series on Economic Impact of COVID -19 Participation Department of Economics, St Teresa’s College, Ernakulam 25-27 May, 2020 International
9 Webinar on Impact of Financial Packages of the Union Government to stimulate Indian Economy Participation Department of Corporate Economics, Saintgits College of Applied Sciences, Kottayam 27 May,2020 National
10 AICTE Sponsored One Week Short term Training Programme on Business Research and Data Analysis using SPSS and SEM using AMOS Participation Rajagiri School of Management, Kochi 25-30 Nov, 2019 National

PAPERS HANDLED AS PER UNIVERSITY SYLLABUS

Sl. No. Semester Paper Code UG-Title
1 I CO1CRT03 Corporate Regulations and Administration
2 I EN1CM01(Ad) English for Business Communication-1
3 II CO2CRT05 Business Regulatory Framework
4 II EN2CM02(Ad) English for Business Communication-2
5 III CO3CRT10 Marketing Management
6 IV CO4OCT01 Financial Services
7 V CO6CRT18 Advertising and Sales Management
8 VI CO6CRT17 Cost Accounting-2

ADDITIONAL INFORMATION

  • Qualified Junior Research Fellowship (JRF)-November 2017.
  • Secured University 2nd Rank for B.Com Degree Examination from Mahatma Gandhi University (2016)